Why You Should Use a Realtor®


Listing appointment We will:

  • Present Comparative Market Analysis (CMA) results to seller, including comparables (solds, pendings, and current listings)
  • Give seller an overview of current market conditions and projections for his/her area/neighborhood
  • Offer pricing strategy based on professional judgment and interpretation of current market conditions
  • Discuss goals with seller on how to market his/her Orlando home effectively
  • Present and discuss strategic master marketing plan
  • Review and explain all clauses in the listing contract & addendum and obtain seller’s signature

Once home is listed – We will:

  • Measure overall and heated square footage
  • Measure interior room sizes
  • Confirm lot size via owner’s copy of certified survey, if available
  • Note any and all unrecorded property lines, agreements, and/or easements
  • Obtain house plans, if applicable and available
  • Review house plans and make copy
  • Order plat map for retention in property’s listing file
  • Prepare showing instructions for buyers‘ agents and agree on showing time window with seller
  • Obtain current mortgage loan information; company(s) name, address and contact information, and loan account number(s)
  • Verify current loan information with Lender(s)
  • Discuss possible buyer financing alternatives and options with seller
  • Review current appraisal, if available
  • Identify homeowner association manager, if applicable
  • Verify homeowner association fees with manager – mandatory or optional – and current annual fee plus any application fees
  • Order copy of homeowner association by-laws, if applicable
  • Obtain all utility company names and contact information and keep in file
  • Verify security system, current term of service and whether owned or leased
  • Verify if seller has transferable termite bond and amount, if applicable.  Also, if termite bond is for re-treatment and repair, or just re-treatment
  • Ascertain need for lead-based paint disclosure
  • Prepare detailed list of property amenities and assess market impact
  • Prepare detailed list of property’s “inclusions & conveyances with sale”
  • Compile list of completed repairs and maintenance items
  • Send “vacancy checklist” to seller, if property is vacant
  • Explain benefits of homeowner warranty to seller
  • Assist sellers with completion and submission of homeowner warranty application
  • When received, place homeowner warranty in property file for conveyance at time of closing
  • Have extra key made for lockbox
  • Verify if property has rental units involved and, if so:
  1. Make copies of all leases for retention in listing file
  2.  Verify all rents & deposits
  3.  Inform tenants of listing and discuss how showings will be handled
  • Arrange for installation of yard sign
  • Verify seller completed and signed the Seller’s Disclosure form
  • Verify “new listing checklist” is completed by seller
  • Review results of curb appeal assessment with Seller and provide suggestions to improve saleability
  • Review results of interior décor assessment and suggest changes to shorten time on market
  • Load listing into transaction management software program

Entering property in Multiple Listing Service database – It is our job to:

  • Prepare Multiple Listing  Service (MSL) Profile Sheet – agent is responsible for “quality control” and accuracy of listing data
  • Enter property data from MLS profile sheet into MLS database
  • Proofread MLS listing for accuracy – including proper placement in mapping function
  • Add property to company’s “Active Listings”
  • Provide seller with signed copies of listing agreement and MLS profile sheet data form within 48 hours
  • Take additional photos for upload into MLS and for use in flyers
  • Discuss efficacy of panoramic photography

Marketing the listing – We will:

  • Create print and internet ads with seller’s input
  • Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included
  • Install electronic lock box, if authorized by owner, and program it with agreed upon showing time windows
  • Work up the visual tour and post to websites
  • Post video on my YouTube channel
  • Prepare flyers & feedback faxes
  • Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
  • Prepare property marketing brochure for seller’s review
  • Upload listing to company and agent internet sites, if applicable
  • Submit ads to company’s participating internet real estate sites
  • Add client to Lowes’ client list so clients get coupons for purchases at Lowes
  • Post blog about this home
  • Convey price changes promptly to all internet groups
  • Reprint/supply brochures promptly as needed
  • Review loan information and update in MLS as required
  • Provide feedback e-mails/faxes sent to buyers’ agents after showings
  • Review weekly market study
  • Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
  • Place regular weekly update calls to seller to discuss marketing & pricing
  • Promptly enter price changes in MLS database

The Offer and Contract – We will work with you on:

  • Receipt and review of all offers to purchase submitted by buyers or buyers’ agents
  • Counsel seller on offers – explain merits and weakness of each component of each offer
  • Contact buyers’ agents to review buyer’s qualifications and discuss offer
  • Confirm buyer is pre-qualified by calling loan officer
  • Obtain pre-qualification letter on buyer from loan officer
  • Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
  • Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
  • Send copies of contract and all addendums to closing attorney or title company
  • When an “offer to purchase” contract is accepted and signed by seller, deliver to buyer’s agent
  • Record and promptly deposit buyer’s earnest money in escrow account
  • Disseminate “under contract showing restrictions” as seller requests
  • Deliver copies of fully signed “offer to purchase” contract to seller
  • Fax/deliver copies of “offer to purchase” contract to selling agent
  • Send copies of “offer to purchase” contract to lender
  • Provide copies of signed “offer to purchase” contract for office file
  • Change status in MLS to “sale pending”
  • Update transaction management program to show “sale pending”
  • Assist buyer in obtaining financing, if applicable, and follow-up as necessary
  • Verify termite inspection ordered
  • Verify mold inspection ordered, if required

Tracking the Loan Process -We will:

  • Confirm verifications of deposit and buyer’s employment have been returned
  • Follow loan processing through to the underwriter
  • Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale
  • Contact lender weekly to ensure processing is on track
  • Relay final approval of buyer’s loan application to seller

Home Inspection – We will:

  • Coordinate buyer’s professional home inspection with seller
  • Review home inspector’s report
  • Enter completion into transaction management tracking program
  • Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract
  • Insure seller’s compliance with home inspection clause requirements
  • Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
  • Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

The Appraisal – We will:

  • Verify appraisal has been ordered
  • Provide comparable sales used in market pricing to appraiser
  • Follow-up on appraisal
  • Enter completion into transaction management program
  • Assist seller in questioning appraisal report if it seems too low

Closing Preparations and Duties – We will do the following:

  • Verify contract is signed by all parties
  • Coordinate closing process with buyer’s agent and lender
  • Update closing forms & files
  • Insure all parties have all forms and information needed to close the sale
  • Select location where closing will be held
  • Confirm closing date and time and notify all parties
  • Work with buyer’s agent in scheduling and conducting buyer’s final walk-thru prior to closing
  • Request final closing figures from closing agent (attorney or title company)
  • Receive & carefully review closing figures to ensure accuracy of preparation
  • Forward verified closing figures to buyer’s agent
  • Confirm buyer and buyer’s agent have received title insurance commitment
  • Provide “homeowners warranty” for availability at closing, if applicable
  • Review all closing documents carefully for errors
  • Review documents with closing agent (attorney)
  • Provide earnest money deposit check from escrow account to closing agent
  • Coordinate this closing with seller’s next purchase and resolve any timing problems
  • Have a “no surprises” closing so that seller receives a net proceeds check at closing
  • Refer sellers to one of the best agents at their destination, if applicable
  • Change MLS status to sold and enter sale date, price, selling broker and agents’ ID numbers, etc
  • Close out listing in transaction management program

Follow Up After Closing – We will:

  • Answer questions about filing claims with homeowner warranty company, if requested
  • Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
  • Respond to any follow-up calls and provide any additional information required from office files


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